Atlas.

(01)

Overview

Atlas publishes long-form travel essays. Editors needed layouts as expressive as print, without calling a developer for every story.

(02)

Challenge

Giving editors creative freedom while keeping the brand consistent and pages fast.

(03)

Solution

A custom block theme with 24 editorial blocks, art-directed image crops and motion presets editors can toggle per story.

(04)

Technology

• WordPress
• PHP
• Gutenberg
• JavaScript
• GSAP